white papers
Search Word Bid Optimization
The explosion in search word spending and complexity requires an entirely new way of thinking about optimizing the bidding process.
Taking a cue from our team’s experience with high performance marketing and analytic systems, Geiger and Company decided to attack the opportunity using machine learning technology, advanced text mining, cascading models and highly tuned algorithms to proliferate millions of word, time and geography bid combinations."
Geiger and Company, 47 Cross Street, Topsfield, MA 01983-2313