white papers

Search Word Bid Optimization

The explosion in search word spending and complexity requires an entirely new way of thinking about optimizing the bidding process.

Taking a cue from our team’s experience with high performance marketing and analytic systems, Geiger and Company decided to attack the opportunity using machine learning technology, advanced text mining, cascading models and highly tuned algorithms to proliferate millions of word, time and geography bid combinations."

 Request the white paper here

Geiger and Company, 47 Cross Street, Topsfield, MA 01983-2313